MOOPEEP
01
Fashion
High-end, rebellious, joyful clothes. Animal protection as something people aspire to, not a lecture. Shirts first. Boards, bags, art next.
fashion brand · street art · lab meat
We must end factory farming.
MooPeep starts as clothes you want to wear. It grows into lab meat factories on every continent. Same animals. No cages. The alternative, at scale.
60%of all mammals are livestock
3xmore farmed animals than humans
1 bncows, calves, bulls
20 bnhens, chicks, cockerels
The message
Animals feel it. We built it. We can stop it.
Taken from their mothers after birth. Cages. Metal bars. Feces. Slaughter before they ever see the sun.
Animals are not so different from us. They love their families. Mothers suffer when their young are taken. Young animals are scared without their mothers. Their feelings are the same: joy, fear, the wish to breathe cool air and feel warm sun. That does not require human intelligence.
Open your eyes. End it.
How MooPeep works
A brand people want. Factories the world needs.
02
Street
We partner with activists and street artists in every city that will have us. Beautiful work people keep. A message they cannot ignore.
03
Labs
Money from the brand and from donations builds cultured-meat factories on every continent. Better meat. Cheaper meat. No animals in the way.
Moo and Peep
Children's-book voices. Street-art job.
Moo is a skinny spotted calf on shaky legs. Peep is a determined chick with a spray can. They are born on a farm, they get out, they grow street-smart. The brand is named after the sounds they make, in the language of kids' books, so a serious fight still feels like something you can join.
Buying MooPeep should feel like paying for a good cause, and looking good while you do it.
